Mobile POS systems offer several key benefits to businesses who want to increase their sales and are particularly useful in the retail, leisure and hospitality, in-flight, restaurant and ticketing industries where the ability to move around to interact directly with the customer is a huge advantage.

5 Ways To Increase Retail Sales Using Mobile POS Technology

The costs of these systems are low, the technology is easy to adopt and there are significant benefits in terms of business security, customer data protection, business efficiency and customer service.

Let’s take a closer look:

1. Optimising employee time

You want your retail staff to be doing what they do best – engaging with customers, helping them with queries, facilitating their experience and generally applying their broad skillsets in order to drive sales. However, if your retail staff are forced to spend their time checking personnel, tallying daily sales transactions or querying orders offline, their availability on the shop floor will be minimised. A mobile POS system can deliver your back-end work quickly, efficiently and accurately – freeing up time for customer engagement and sales activities.

2.  Faster checkout

Touch screen technologies mean that payment processes can be expedited, reducing queues and allowing staff to deal with complex and large orders in a rapid and efficient way. The technology works particularly well in retail, restaurant and entertainment businesses, where mobile solutions can be used to deal with group orders in a fast and accurate way. This leads to faster processing times overall and better customer service.

Every sales transaction affects your stock levels and traditional earlier systems required laborious stock control, tracking and ordering systems that were independent of payment processing. Today’s POS systems track every order via the sales receipt system and then adjust inventory orders and stocking accordingly. The system can even be configured to automatically re-order goods when stock levels hit a defined low. This automation is a powerful feature with total accuracy and the ability to free up management time for other tasks.

 

5. Hardware intergration

Mobile POS system can also be integrated with other handheld, and fixed terminals and tablets, to get the most from the software and to ensure that staff can be in place across the areas of highest traffic in the store with the technology at their fingertips to offer a range of services – the sales transaction itself, stock checking, price checking and real-time reporting for intra-day sales activity monitoring. Employee shifts and movements can also be monitored and commissions can be managed.

Keen to find out more and to learn how your retail business could benefit? Contact us today for a no-obligation chat and to learn about the latest technologies that can drive forward enhanced sales for your business at an affordable cost.

3. Avoid showrooming

Showrooming is when a customer uses their smartphone to find better prices for an item while they peruse a store in person. However, if your staff are available to the customer and able to engage effectively, they minimise this risk and expertly guide them to making the purchse, with excellent service – from assisting the customer to find the right product to immediately processing the payment there and then in a few quick steps with the mobile POS terminal.

4. Offer loyalty schemes

Mobile POS systems can also be customised to offer loyalty schemes that mine customer data and match suitable offers according to the parameters set by the business. This offers your retail brand the chance to really delight the customer in a new way and encourage their loyalty.

Exceed your customers’ expectations and enhance their experience over and above the competition to keep them coming back time and again. With smarter POS technology, your handheld terminals will deliver your staff with all the information they need to greet customers by name, refer to relevant previous purchases, trends and preferences, and to guide them knowledgeably and efficiently. For the customer, this adds tremendous value in terms of customer experience, and for the staff, it reinforces their value as informed and trusted advisors.

More Blogs
Up Close And Personal

Take a look at our latest article, published in this month’s issue of Rail Professional as we look at how the rail industry can use business intelligence to drive customer service and growth

Air Malta upgrades its retail tech

ECR Retail Systems has been selected by retail logistics specialist, Versilia Solutions, to provide an electronic point of sale system for Air Malta’s inflight MPoS requirements.

The initiative underpins a drive by Air Malta to improve its in-flight catering experience. As part of its growth strategy which included the launch of 21 new destinations in just a year, the airline also enhanced its in-flight service and onboard operation.

ECR Retail Systems Launches the GoFree

ECR Retail Systems (ECR), the leading UK-based MPoS specialist, has developed and launched the GoFree, the first compact handheld terminal of its kind, designed specifically for the airline sector and with inbuilt Miura PED.  Incorporating the latest ECR AirPoS technology, the GoFree uses customer data to enhance the passenger and airline crew experience, and is designed to work as part of a full end-to-end airline system.

ECR Wins the Excellence in Technology Award at 18th Annual National Transport Awards

ECR Retail Systems is delighted to have received the Excellence in Technology award, for its ECR Go2 solution with National Express.

Five Important things to consider when purchasing a Point of Sale System

A point of sale (POS) system is essentially a software program that allows businesses to track the activity on cash registers, calculate when stock needs reordering, and analyse levels of inventory according to item. A POS system automatically records the details of each sale as it happens; meaning records are constantly kept up to date.

ECR Celebrates A Terrific 2016 And Announces Further Expansion

2016 was truly a year of great change for all of us here at ECR and we are looking forward to launching into 2017 with even more exciting announcements. January 2016 signalled both a new year and a new home with a move to our fabulous new offices in Kings Langley. Clients and staff enjoy state of the art equipment in each of three meeting

5 Ways Your POS System Can Help To Improve Security And Efficiency

Today’s electronic point of sale (POS) systems can help businesses to enjoy better security, efficiency and customer service in new ways. The latest systems are far more than simply digital cash registers; they have advanced features that offer added and fundamental value to the business.

How An Effective MPoS System Can Improve Customer Satisfaction

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

Women in Transport
Why New Luxury Leisure Providers Need to Prioritise Integrated EPOS Systems

The luxury leisure industry is growing fast, as consumers with stressful lives and healthy disposable incomes embrace the wellness trend. Whereas once, consumers would head overseas for a short break or spa weekend, busy career people are now opting to make full use of luxurious local leisure facilities offering high-end beauty treatments, spa services, fitness programmes, nutrition and more.

“From Warzone To Buffet Cart”, Read What SmartRail World have to say about us…

“From warzone to buffet cart”, read what SmartRail World have to say about us…

The Future of On-board Retail Spend is Contactless

Ticket and retail sales across rail businesses have not changed significantly over the years. Rail companies still use standard point of sale (POS) or mobile point of sale (mPOS) systems to accept payments for tickets or good and services. Many of these systems currently do not accept contactless payments, and because of this, many companies are missing opportunities. In addition, in today’s demanding and dynamic