Mobile POS systems offer several key benefits to businesses who want to increase their sales and are particularly useful in the retail, leisure and hospitality, in-flight, restaurant and ticketing industries where the ability to move around to interact directly with the customer is a huge advantage.

5 Ways To Increase Retail Sales Using Mobile POS Technology

The costs of these systems are low, the technology is easy to adopt and there are significant benefits in terms of business security, customer data protection, business efficiency and customer service.

Let’s take a closer look:

1. Optimising employee time

You want your retail staff to be doing what they do best – engaging with customers, helping them with queries, facilitating their experience and generally applying their broad skillsets in order to drive sales. However, if your retail staff are forced to spend their time checking personnel, tallying daily sales transactions or querying orders offline, their availability on the shop floor will be minimised. A mobile POS system can deliver your back-end work quickly, efficiently and accurately – freeing up time for customer engagement and sales activities.

2.  Faster checkout

Touch screen technologies mean that payment processes can be expedited, reducing queues and allowing staff to deal with complex and large orders in a rapid and efficient way. The technology works particularly well in retail, restaurant and entertainment businesses, where mobile solutions can be used to deal with group orders in a fast and accurate way. This leads to faster processing times overall and better customer service.

Every sales transaction affects your stock levels and traditional earlier systems required laborious stock control, tracking and ordering systems that were independent of payment processing. Today’s POS systems track every order via the sales receipt system and then adjust inventory orders and stocking accordingly. The system can even be configured to automatically re-order goods when stock levels hit a defined low. This automation is a powerful feature with total accuracy and the ability to free up management time for other tasks.

 

5. Hardware intergration

Mobile POS system can also be integrated with other handheld, and fixed terminals and tablets, to get the most from the software and to ensure that staff can be in place across the areas of highest traffic in the store with the technology at their fingertips to offer a range of services – the sales transaction itself, stock checking, price checking and real-time reporting for intra-day sales activity monitoring. Employee shifts and movements can also be monitored and commissions can be managed.

Keen to find out more and to learn how your retail business could benefit? Contact us today for a no-obligation chat and to learn about the latest technologies that can drive forward enhanced sales for your business at an affordable cost.

3. Avoid showrooming

Showrooming is when a customer uses their smartphone to find better prices for an item while they peruse a store in person. However, if your staff are available to the customer and able to engage effectively, they minimise this risk and expertly guide them to making the purchse, with excellent service – from assisting the customer to find the right product to immediately processing the payment there and then in a few quick steps with the mobile POS terminal.

4. Offer loyalty schemes

Mobile POS systems can also be customised to offer loyalty schemes that mine customer data and match suitable offers according to the parameters set by the business. This offers your retail brand the chance to really delight the customer in a new way and encourage their loyalty.

Exceed your customers’ expectations and enhance their experience over and above the competition to keep them coming back time and again. With smarter POS technology, your handheld terminals will deliver your staff with all the information they need to greet customers by name, refer to relevant previous purchases, trends and preferences, and to guide them knowledgeably and efficiently. For the customer, this adds tremendous value in terms of customer experience, and for the staff, it reinforces their value as informed and trusted advisors.

More Blogs
ECR Retail Systems Launches Self-Scan Ticketing to Transport and Travel Operators

New system combats ticket fraud, cuts boarding times and increases revenue

How Airlines Can Grow By Effective Cabin Crew Incentivisation

Cabin crew are the key contact point between the customer and the airline, managing the face-to-face interactions that can make or break a business’ reputation. But as the passenger begins to expect more from their journey, how can airlines help their staff meet these demands? Simon Pont, CEO of ECR Retail Systems, explains more in International Airport Review

ECR enters Ferry Ticketing market
Rail Passengers Hit Record Numbers

It was reported recently by the FT that passenger numbers on Britain’s railways have increased sharply in the past six months. According to research by the Rail Delivery Group, the UK experienced the highest growth in demand across the continent compared to other European countries.

ECR Retail Systems Launches the GoFree

ECR Retail Systems (ECR), the leading UK-based MPoS specialist, has developed and launched the GoFree, the first compact handheld terminal of its kind, designed specifically for the airline sector and with inbuilt Miura PED.  Incorporating the latest ECR AirPoS technology, the GoFree uses customer data to enhance the passenger and airline crew experience, and is designed to work as part of a full end-to-end airline system.

Why your customers need self scan ticketing right now!

With the advent of retail self-scan machines, and onboard smartcard readers for public transport, today’s customers and passengers are increasing being afforded the liberty they have demanded to manage their own purchasing and payment experience. And mobile ticketing and EPoS systems are no exception.

Up Close And Personal

Take a look at our latest article, published in this month’s issue of Rail Professional as we look at how the rail industry can use business intelligence to drive customer service and growth

5 Ways To Increase Retail Sales Using Mobile POS Technology

Mobile POS systems offer several key benefits to businesses who want to increase their sales and are particularly useful in the retail, leisure and hospitality, in-flight, restaurant and ticketing industries where the ability to move around to interact directly with the customer is a huge advantage.

ECR Wins the Excellence in Technology Award at 18th Annual National Transport Awards

ECR Retail Systems is delighted to have received the Excellence in Technology award, for its ECR Go2 solution with National Express.

Why New Luxury Leisure Providers Need to Prioritise Integrated EPOS Systems

The luxury leisure industry is growing fast, as consumers with stressful lives and healthy disposable incomes embrace the wellness trend. Whereas once, consumers would head overseas for a short break or spa weekend, busy career people are now opting to make full use of luxurious local leisure facilities offering high-end beauty treatments, spa services, fitness programmes, nutrition and more.

ECR Safeguards The Future Of Paris Institution With Mobile Payment Solution

ECR safeguards the future of Paris institution with mobile payment solution

How An Effective MPoS System Can Improve Customer Satisfaction

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.