Bournemouth Borough Council

Bournemouth Borough Council

Early in 2019 Bournemouth Borough Council awarded ECR the contract to provide a unique, mobile MPoS solution enabling sales and payments for the busy seafront. Over the following eight weeks ECR developed a unique ticketing system encompassing online, onsite and mobile EPoS & MPoS.

Traditionally visitors to the popular resort had fewer options for purchasing and paying for tickets across the huge variety of attractions. Offering a full range of services, from Land Train rides to car parking, and including  deck chairs, beach huts, chair lifts, food and beverage sales, mini-golf, wind break hire and fishing off the pier it was apparent that the solution needed to be high performing and reliable, entirely mobile, and fully integrated giving head office users a real time view of activity on the ground.

Equally important was the need for the system to take online and offline payments as, even though the area has excellent mobile network coverage, when upwards of 500,000 visitors reach the seafront at peak times, connectivity can be unreliable.

ECR were delighted to design and develop the latest version of the company’s unique TicketPoS solution. Developed by our highly skilled team in Vietnam, Bournemouth were the first clients to implement the latest generation software running on the exclusive Go2 handheld all-in-one terminals.

‘’ECR have made our day to day operations so much more simple’’

Designed for portability and long shifts onstreet and on the move, the Go2 was also designed and manufactured by ECR. With over 7000 terminals in live deployment worldwide, Bournemouth Borough Council had confidence that the devices would deliver on reliability and durability even under the most demanding conditions.

The system was developed in a short timescale, within budget and to the unique requirements of Bournemouth Council in time for the start of the 2019 holiday season. Currently operating with 32 mobile devices, the system has been extremely well received by users on the ground and at head office. As a result, it has since been extended and continues to deliver extensive benefits to both the Council and to the high volume of visitors to the town alike.

TicketPoS is a cloud-based solution comprising front office sales, comprehensive back office and extensive tailored reporting, and full support from ECR’s head office in Kings Langley. The system offers upselling prompts, upgrades, offers and discounts and a wide variety of features designed for both customer satisfaction and revenue generation. Since deployment, the client has invited ECR to expand the system’s capabilities and together we have now produced an online booking portal for the popular Smuggler’s Cove attraction. TicketPoS manages timed and capacity-managed bookings, giving customers full control from their own device, mobile phone or computer. With inbuilt anti-fraud technology, dynamic QR codes and accepting all payment types, visitors can plan their visit and guarantee entry upon arrival, beating the queues and getting the best prices guaranteed.

As part of our continued partnership, we continue to work with Bournemouth Borough Council to identify new opportunities and products to support sales growth and customer service, adding value to the company and to visitors alike.

‘’ECR have allowed us to have a complex system but it’s still easy to use’’

More Blogs
ECR Safeguards The Future Of Paris Institution With Mobile Payment Solution

ECR safeguards the future of Paris institution with mobile payment solution

How Airlines Can Drive Revenue Using Mobile Point Of Sale (POS)

In a time when “industry executives are in PR overdrive trying to clean up the backlash from a bunch of customer encounters gone wrong,” it’s wise to use tools that increase customer goodwill.

ECR Selected by Versilia to Supply MPOS System to Air Malta

New System Will Help Airline Improve OnBoard Services.

ECR Retail Systems Launches Self-Scan Ticketing to Transport and Travel Operators

New system combats ticket fraud, cuts boarding times and increases revenue

Which POS System Should I Use?

Today's electronic point of sale (POS) systems can help businesses to enjoy better security. efficiency and customer service in new ways

Up Close And Personal

Take a look at our latest article, published in this month’s issue of Rail Professional as we look at how the rail industry can use business intelligence to drive customer service and growth

New blog: Vietnamese Visit
Time To Get Personal!

Time to get personal!
Is it time for Airports and Airlines to get personal?

How An Effective MPoS System Can Improve Customer Satisfaction

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

How To Boost Sales With Your POS During A Slow Season

It’s a sad truth that every retail business has its busy seasons and its slow seasons. Even mighty multinational behemoths like Amazon report a dip in sales in mid-June and early August.

“From Warzone To Buffet Cart”, Read What SmartRail World have to say about us…

“From warzone to buffet cart”, read what SmartRail World have to say about us…

The Benefits Of Cloud-Based PoS Systems

One of the biggest recent developments in PoS technology is the ability to now host your system on the cloud.
Here are some of the most compelling reasons to choose a cloud-based PoS system.