The agreement will enable SNCF’s catering providers, Newrest Wagons-Lits (Newrest), to manage the entire sales and stock management process across all rail journeys by the end of the project. During the initial project scoping stage between Newrest, Hub One and ECR, the team successfully demonstrated that they could support Newrest’s wider payment strategy, covering payments across approximately 2,353 rail journeys per month.
ECR was selected for the project because its technology offers strong capabilities for handling mobile payments via cash and card, is designed for managing the complex nature of on-board payments within rail and because of its capability to support the wider requirements to better manage stock and business analytics over time.
Simon Pont, CEO at ECR Retail Systems said: “Technology is impacting every aspect of modern travel, from on-board entertainment and Wi-Fi to travel updates and automated refunds, and consumers are increasingly expecting an enhanced customer experience as they travel. Safe and convenient on-board payment is the logical next frontier. The opportunity to help SNCF’s rail network take this important next step in their on-board retail strategy is a great opportunity for us to showcase the power of our technology in this setting, and help SNCF maximise the value from its customers.”
He continued: “We understand the complicated rail retail environment, such as enabling payments at any time of day, while in transit, and accommodating various currencies, tax rates, personnel changes and technology systems. The deployment of our ECR Go devices and RailPoS software forms part of the French state owned company’s commitment to offer an enhanced customer experience across its network, both in speed of travel and customer services provided on-board.”
ECR was awarded the two-phase contract in April 2015.