Up Close And Personal

Take a look at our latest article, published in this month’s issue of Rail Professional as we look at how the rail industry can use business intelligence to drive customer service and growth

Mobile POS systems offer several key benefits to businesses who want to increase their sales and are particularly useful in the retail, leisure and hospitality, in-flight, restaurant and ticketing industries where the ability to move around to interact directly with the customer is a huge advantage.

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

A point of sale (POS) system is essentially a software program that allows businesses to track the activity on cash registers, calculate when stock needs reordering, and analyse levels of inventory according to item. A POS system automatically records the details of each sale as it happens; meaning records are constantly kept up to date.

ECR have today been awarded ITSO certification for the Go2 TicketPoS ticketing solution meaning that we can deliver for every need when it comes to ticketing and reservations.

It’s a sad truth that every retail business has its busy seasons and its slow seasons. Even mighty multinational behemoths like Amazon report a dip in sales in mid-June and early August.

Adoption of NFC (Near-Field Communication) mobile payment systems is definitely growing, but so far adoption has been slower than expected. So, is it worth your business investing in the capability right now?

The luxury leisure industry is growing fast, as consumers with stressful lives and healthy disposable incomes embrace the wellness trend. Whereas once, consumers would head overseas for a short break or spa weekend, busy career people are now opting to make full use of luxurious local leisure facilities offering high-end beauty treatments, spa services, fitness programmes, nutrition and more.

Cabin crew are the key contact point between the customer and the airline, managing the face-to-face interactions that can make or break a business’ reputation. But as the passenger begins to expect more from their journey, how can airlines help their staff meet these demands? Simon Pont, CEO of ECR Retail Systems, explains more in International Airport Review

In a time when “industry executives are in PR overdrive trying to clean up the backlash from a bunch of customer encounters gone wrong,” it’s wise to use tools that increase customer goodwill.