ITSO-go!

New system combats ticket fraud, cuts boarding times and increases revenue

Take a look at our latest article, published in this month’s issue of Rail Professional as we look at how the rail industry can use business intelligence to drive customer service and growth

A point of sale (POS) system is essentially a software program that allows businesses to track the activity on cash registers, calculate when stock needs reordering, and analyse levels of inventory according to item. A POS system automatically records the details of each sale as it happens; meaning records are constantly kept up to date.

Ticket and retail sales across rail businesses have not changed significantly over the years. Rail companies still use standard point of sale (POS) or mobile point of sale (mPOS) systems to accept payments for tickets or good and services. Many of these systems currently do not accept contactless payments, and because of this, many companies are missing opportunities. In addition, in today’s demanding and dynamic

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ECR Retail Systems is delighted to have received the Excellence in Technology award, for its ECR Go2 solution with National Express.

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

With the advent of retail self-scan machines, and onboard smartcard readers for public transport, today’s customers and passengers are increasing being afforded the liberty they have demanded to manage their own purchasing and payment experience. And mobile ticketing and EPoS systems are no exception.

In a time when “industry executives are in PR overdrive trying to clean up the backlash from a bunch of customer encounters gone wrong,” it’s wise to use tools that increase customer goodwill.