ITSO-go!

Personalising ancillary sales all the way through to mPOS
Personalisation and passenger experience are key. Here’s our analysis as to whether the ancillary payment processes in place are fit for purpose…

A point of sale (POS) system is essentially a software program that allows businesses to track the activity on cash registers, calculate when stock needs reordering, and analyse levels of inventory according to item. A POS system automatically records the details of each sale as it happens; meaning records are constantly kept up to date.

Today’s electronic point of sale (POS) systems can help businesses to enjoy better security, efficiency and customer service in new ways. The latest systems are far more than simply digital cash registers; they have advanced features that offer added and fundamental value to the business.

The efficiency, interactivity, and flexibility provided by mobile point-of-sale systems are making them an essential part of today’s shopping experience.

Having worked for the award-winning Emirates Airline as a Flight Attendant and travelling to more than 70 countries, Jade Baker shares her unique experience from her time as Cabin Crew...

ECR Retail Systems (ECR), the leading UK-based MPoS specialist, has developed and launched the GoFree, the first compact handheld terminal of its kind, designed specifically for the airline sector and with inbuilt Miura PED.  Incorporating the latest ECR AirPoS technology, the GoFree uses customer data to enhance the passenger and airline crew experience, and is designed to work as part of a full end-to-end airline system.

With the advent of retail self-scan machines, and onboard smartcard readers for public transport, today’s customers and passengers are increasing being afforded the liberty they have demanded to manage their own purchasing and payment experience. And mobile ticketing and EPoS systems are no exception.

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

Time to get personal!
Is it time for Airports and Airlines to get personal?

In a time when “industry executives are in PR overdrive trying to clean up the backlash from a bunch of customer encounters gone wrong,” it’s wise to use tools that increase customer goodwill.