Time To Get Personal!

New system combats ticket fraud, cuts boarding times and increases revenue

In a time when “industry executives are in PR overdrive trying to clean up the backlash from a bunch of customer encounters gone wrong,” it’s wise to use tools that increase customer goodwill.

Cabin crew are the key contact point between the customer and the airline, managing the face-to-face interactions that can make or break a business’ reputation. But as the passenger begins to expect more from their journey, how can airlines help their staff meet these demands? Simon Pont, CEO of ECR Retail Systems, explains more in International Airport Review

Northern Irish Railways appoint ECR to provide first on-board mobile payment solution

Personalising ancillary sales all the way through to mPOS
Personalisation and passenger experience are key. Here’s our analysis as to whether the ancillary payment processes in place are fit for purpose…

The maxim that the customer is always right applies to retailers, restaurants, travel services and other businesses, even as their traditional customer landscape continues to change drastically. The customer, wherever they are, expects less fuss at the checkout, no waiting for the bill, and no queueing for the only ticket machine at the station.

Mobile POS systems offer several key benefits to businesses who want to increase their sales and are particularly useful in the retail, leisure and hospitality, in-flight, restaurant and ticketing industries where the ability to move around to interact directly with the customer is a huge advantage.

We are living in the era of big data, and some sectors have been quicker than others to catch on to the potential of business information which can be harvested for the benefit of sales and marketing strategies. One of the 'early adopters' has been the retail industry, which has been busy exploiting the opportunities presented by real-time data.

It’s a sad truth that every retail business has its busy seasons and its slow seasons. Even mighty multinational behemoths like Amazon report a dip in sales in mid-June and early August.

With the advent of retail self-scan machines, and onboard smartcard readers for public transport, today’s customers and passengers are increasing being afforded the liberty they have demanded to manage their own purchasing and payment experience. And mobile ticketing and EPoS systems are no exception.